Resume.

AD ALLDATA

June 2017 • Present

AD Architectural Dimensions

Aug 2016 • June 2017

Marketing Director • UI/UX Designer

Managed and executed the redesign and development of a modern and responsive WordPress website and online presence. This included an updated content strategy & keyword focus, modernized user experience, and easily manageable backend. Modernized existing identity while staying true to a long-established brand. Managed social media reputation providing targeted outreach, relevant content curation, and branded marketing. Implemented new marketing strategies which lead to increased inbound traffic, targeted lead conversion and social media reputation. Consulted with a third party on the functionality and design of a proprietary software in development.

UI/UX Design Responsibilities

• Create wireframes, visual design and mockups to plan for website and email implementation.
• Consult with external development firm to direct the User Interface of a proprietary in house CRM and databasing software.
• Design intuitive user experiences for client facing landing pages, portfolios and databases.
• Develop and maintain design wireframes,, high fidelity mockups, UI prototypes, style guides and specifications as needed.
• Planned and executed mobile and desktop design and breakpoints; including fine tuning navigation and optimization.
• Design and document the interactions of the user experience for web and mobile-based interfaces, applying standard user-centered design guidelines and techniques.

Marketing Responsibilities

• Conceptualize and reimagine brand collateral that can be used across any media or product, while reflecting a modern, forward-thinking design firm.
• Develop dynamic content, design and strategy for email marketing campaigns that work in conjunction with social media outreach and blog creation.
• Manage overall brand awareness in order to foster new leads, increase social distinction and attract user traffic.
• Compose and edit project photography and videography as needed to aid marketing efforts.
• Collaborate internally with all team members to execute and plan an overall marketing strategy.
• Strategize and execute all web, SEO/SEM (keyword, image optimization), PPC, marketing contacts, email marketing, social media reputation and advertising campaigns.

OCG OCG Creative

Mar 2014 • Aug 2016

Creative Director • UI/UX/Front-End Developer

Introduced a contemporary, user-centered, design philosophy to replace a stagnant web design process. Lead the agency as creative expert and mentor while implementing streamlined digital strategies. Conceptualized and managed every project from wireframing and content ideation, to development and launch. Modernized web design processes, tools and strategy to increase production, functionality and client satisfaction. Grew design department with an emphasis on adaptability and versatility. Managed team member productivity and project timelines. Strategize marketing campaigns and user experience, which saw large gains for inbound and targeted traffic.

Creative Direction Responsibilities

• Design digital marketing and brand experiences for clients social media and outreach.
• Provide insight into industry best practices, design trends, and lead generation ideas.
• Collaborate with creative, content, sales and marketing teams to plan successful campaigns and strategies.
• Lead and supervise teams of 5-10 designers, developers, marketers, content writers and salespeople, both in house and outsourced.
• Plan and implement social media and internet marketing strategies internally for increased brand presence.
• Analyze web and social analytics to plan future campaigns and improvement of user experiences and brand continuity.

UI/UX/Front-End Responsibilities

• Produce concepts, wireframes and style guides at all visual design stages.
• Work closely with Developers (internally and outsourced) to produce functioning prototypes, interfaces and fully designed online experiences.
• Lead the strategy, conceptualization and execution of 50+ digital presences and websites.
• Manage, inspire and assist the execution of successful user experiences and interactions through wireframing, prototyping, front-end development and analytic research.
• Conceptualize and execute authentic ideas that simplify the user experience to its basic and most necessary purpose for the most successful interactions.
• Ensure iconography, artwork and graphics aligned with client brand identity and presence for a cohesive UI.

RPS Reno Print Store

Feb 2013 • Mar 2014

Lead Designer • Prepress Specialist

Provided out of the box solutions for outdated design, marketing, and printing practices. Accelerated project time-line, client satisfaction, and production quality. Developed leadership and management experience by guiding members of the design and sales departments. Pushed the boundaries when it came to traditional printing. Utilized various vendor’s unique printing capabilities in order to find the best solution for the client. Executed digital marketing strategies to modernize brand and reach a new demographic of clients.

Responsibilities

• Support the sales department in translating business objectives into design solutions, including presentations, print collateral, digital mockups and brand integrations.
• Support marketing design needs for promotional campaigns including landing pages, emails, ads, and images for social networks.
• Conceptualize and create visual designs that effectively communicate the brand identity and purpose with the end user always in mind.
• Assist with product positioning and marketing communications across brand campaigns, and product launches.
• Develop creative solutions to communications and marketing and manage those projects from start to finish.
• Work with all departments to produce a broad range of deliverables, including web banners, social media graphics, printed materials, brochures, slides, print and digital ads, signs and special projects.

FL Freelance

Since • 2011

UI/UX Designer • Graphic Designer

Provided design and rendering services for small businesses, creative agencies and architecture firms. Conceptualized and developed branding, websites and collateral to aid in brand recognition Worked directly with clients to help manage overall brand consistency and identity. Coordinated printing services, social media, and to ensure flawless execution.

Responsibilities

• Lead design projects through user research through mock ups, style guides and prototypes.
• Use HTML, PHP, CSS and JavaScript to fine tune user interactions and experiences.
• Provide consulting for layout, typography, brand identity and UI/UX design to better clients’ approach and execution.
• Maintain and reinforce visual frameworks to enhance brand consistency throughout all communication channels

MAG Miles Architectural Group

Aug 2005 • Mar 2011
Contract Since • 2011

Graphic Designer • 3D Modeler • Draftsman

Aided Architect in providing conceptual and working drawings for production and construction. Organized design review submittal delivery, ensuring projects met standards, requirements and deadlines. Reviewed and implemented structural and civil engineers notes and details into construction and working drawings. Conceptualized, planned and sketched design elements to create three dimensional architectural renderings.

Responsibilities

• Provide traditional renderings, 3D models, drafting services and detailed plan graphics to aid in the presentation and execution of new buildings and design.
• Produce and organize full renders, volume study, sun analysis and fly around models.
• Consulted and collaborated with architect to improve aesthetics of brand.
• Aid in the design of structures and provide color and material suggestions.